The business carries her name because that is what customers reach for first. Not "the salon on Bridge Road" — Pla. "Bringing Jack to Pla for many years." "My Chara skips in to see Pla as I drive close." "Pla and her team always make him look so handsome." That kind of consistency is what the name means.
Pla and her team work with all of Richmond's dogs — cavoodles and poodles, Cavaliers and corgis, spitz types and Papillons. The review that named the double-coat specialism mentioned a spitz, specifically, because correct double-coat technique matters and not every groomer has it.
The self-description from their own page is brief and precise: "Dog wash and grooming by professional dog groomer." It says exactly what it is. Open Monday to Saturday at 290 Bridge Road.
Two customers, years apart, reached for exactly the same word unprompted: cages. What they meant was the absence of them. FURever Friends solved the containment problem with a waist-high white timber picket gate — slatted, see-through, dogs put their faces into the gaps.
"The thought and care she has put in for to the front room — no awful mesh cages but lovely white fancy large comfy area."
— Kelly Smith, FacebookTurquoise walls. White tile. A black leather sofa in the shopfront window with a plush toy dog that has been there for years. Dogs have been photographed asleep in a sunbeam on the floor, sitting loose on the sofa watching Bridge Road, faces pushed through the gate while they wait. The photographs and the reviews say the identical thing, which almost never happens.
"I loved the fact they were not locked up in cages or tied to beds — they were able to socialise with the other dogs being groomed."
— Lara Mary, FacebookThat is the whole of the published description — and the photographs show the range. Cavoodles, poodles, Cavalier King Charles Spaniels, corgis, a fawn pug, a Papillon, a white double-coated spitz. Coat-heavy small breeds are the Richmond staple, and they are the clientele in every photo from the Posts tab.
Open Monday to Saturday · 290 Bridge Road, Richmond VIC 3121 · Call 0468 889 750 to book