Every review on Facebook recommends FURever Friends by Pla. The word that comes up most is "fantastic". The word that comes up second-most is "team". Followed closely by the thing two strangers wrote, years apart, without knowing the other had said it: no cages.
"We have been bringing Jack to Pla for many years ... she is fantastic with him. Pla and her team always make him look so handsome. Highly recommend FURever Friends"
"Can not rave about Pla and her team enough. The quality and standard of grooming is second to none at extremely reasonable costs! The care she shows for her client's furbaby's is amazing. She is experienced in double coat grooming which is important when grooming the likes of a spitz. My Chara skips in to see Pla as I drive close. What I also love is the thought and care she has put in for to the front room — no awful mesh cages but lovely white fancy large comfy area for you…"
"Pla is fantastic! I am new to Richmond & was recommended FURever Friends by Richmond 3121 FB page, I couldn't be more happy….She made my dogs feel very comfortable and was very clear on what she would do. I loved the fact they were not locked up in cages or tied to beds, they were able to socialise with the other dogs being groomed. I can highly recommend her & her staff who are nothing…"
The page has 515 followers and 515 likes — an established Richmond dog-grooming community, built from the Posts tab and word of mouth from the local area. The business was recommended by the Richmond 3121 Facebook community page, which is how at least one reviewer found them.
facebook.com/FUReverbypla — Page · Pet Service · 515 followers · 515 likes
Their own published hashtags from the Posts tab name the audience precisely:
The sign on the gate already says everything: "Keep The Door Closed — No matter what THE DOGS SAY!" Honest, local, handwritten. The same voice the business uses on Bridge Road is the same one in every Post.
